Privacy policy

 

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Privacy Policy

Last Updated: May 20, 2025

Overview

This Privacy Policy (“Policy”) describes how ANF Global Inc., operating under the brand Menthome (“we,” “our,” or “us”), collects, uses, discloses, and protects your personal information when you visit or interact with www.menthome.com (“Website”).

By using this Website, you agree to the terms of this Policy. If you do not agree, please do not access or use our Website or services.

We comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where applicable.

We may revise this Policy periodically. Updates will be posted on this page with a new “Last Updated” date. Continued use of the Website indicates your acceptance of the revised terms.

1. Definitions

  • Personal Information: Data that identifies, relates to, or can be used to identify an individual, such as name, email address, phone number, and shipping address.
  • Non-Personal Information: Data that does not identify an individual, such as browser type, device information, or aggregated usage data.

2. Information We Collect and How We Use It

A. Information You Provide Directly

You may provide us with personal information when you:

  • Create an account
  • Place an order
  • Subscribe to our newsletter
  • Contact customer support

Collected data may include:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment details (processed via secure third-party gateways)

B. Information Collected Automatically

When you use our Website, we may collect:

  • IP address
  • Browser and device type
  • Operating system
  • Website activity and navigation behavior
  • Referral URLs

We use this data to:

  • Improve website performance and functionality
  • Personalize your experience
  • Analyze user behavior
  • Prevent fraud and unauthorized access

C. Marketing and Communication

With your consent, we may send promotional emails about new products, offers, or updates. You can unsubscribe at any time.

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal data under the following lawful bases:

  • Consent – when you opt in to marketing or newsletters
  • Contract – when processing is necessary to fulfill a purchase
  • Legal Obligation – to comply with applicable laws
  • Legitimate Interest – to improve our services, prevent fraud, or analyze user behavior

4. Consent and Withdrawal

By submitting your personal data, you provide consent to collect and use it for the stated purposes. You may withdraw consent at any time by emailing care@menthome.com or clicking “unsubscribe” in promotional emails.

5. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent or object to processing
  • Opt out of marketing communications
  • Request data portability (GDPR)
  • Request information about third parties we share your data with

To exercise any of these rights, email us at care@menthome.com with the subject: Privacy Request.

6. Data Sharing and Disclosure

We may share your personal information with:

  • Service providers for payment processing, order fulfillment, customer service, and analytics
  • Government or legal authorities, if required by law or to protect rights and safety
  • Successors or affiliates, in the event of a merger, acquisition, or business transfer

We do not sell or rent your personal information to third parties for marketing purposes.

7. International Data Transfers (GDPR)

If you are located outside the United States and submit information to us, your data may be transferred to and processed in the United States. By using our Website, you consent to such transfer in accordance with applicable data protection laws.

8. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill contractual and legal obligations
  • Support our business operations
  • Comply with regulatory or audit requirements

Aggregated or anonymized data may be stored indefinitely for internal analysis.

9. Data Security

We use appropriate technical and organizational safeguards to protect your data, including:

  • SSL encryption
  • Secure server infrastructure
  • Role-based access controls
  • Regular malware and vulnerability scans

Payment details are processed via secure PCI-compliant payment gateways and are not stored on our servers.

10. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to:

  • Remember user preferences
  • Track user behavior and usage analytics
  • Improve user experience and marketing relevance

You may disable cookies in your browser settings, although this may impact website functionality.

For EU users, cookie usage is governed by GDPR consent requirements. You will see a banner asking for consent upon visiting the Website.

11. Age of Consent

By using this Website, you represent that you are at least 18 years old or have given permission for a minor dependent to use the Website. We do not knowingly collect information from children under 13 (or 16 in some jurisdictions).

12. Intellectual Property

All content on www.menthome.com—including images, designs, logos, product descriptions, and text—is the property of ANF Global Inc. or its licensors and is protected under U.S. and international intellectual property laws.

You may not copy, reproduce, or distribute any content without written permission.

13. Policy Updates

We may revise this Policy occasionally. The updated version will be posted here with a new effective date. Material changes may be communicated via email or site notice.

14. Contact, Grievance & Compliance Officer

If you have questions, concerns, or would like to exercise your privacy rights, please contact:

Privacy & Compliance Officer
📧 Email: care@menthome.com
📞 Phone: +1 (408) 915 5125
📍 Address: ANF Global Inc., 91 Brian Ln, Santa Clara, CA 95051, USA